On-demand content and webinars are force-multipliers that evangelize and sell for you days/weeks/months after your content or event went live. Evergreen video is consistency voted by CMOs and CROs as one of the highest impact tools in their toolkit.
On-demand content might be powerful, but until Twine it fell short of live events in one key area: engagement. In a live webinar the host can answer questions, clarify statements, and participants flag themselves as interested by raising hands, submitting questions, and jumping into the chat. There's a buy-in and energy in live events that don't translate into on-demand.
But there's a way to not only recreate the viewing experience of live events on-demand, but to recreate the engagement that makes them so effective. Async video conferencing provides scalable, face-to-face engagement with prospects and viewers, surfacing the best questions/answers as part of the on-demand content, and overall making it worth a viewer's time to engage.